Welcome to Wildflowers Boutique, established in 2023 in Madison, New Jersey. We are thrilled to extend the experience of our charming shop, located at 60 Main Street in Madison, New Jersey, to customers around the world through our e-commerce site. No matter if you are local or hundreds of miles away, you can now support our small business and get the same quality attention and care as if you were walking through our front door.  

At Wildflowers, our goal is to help you adorn the beautifully chaotic season of life that is childhood. Whether you are looking for elevated play clothes, refined special occasion wear, unique gifts, or the perfect Christening and Communion gown, we are your destination for timeless, heirloom quality pieces. Whether your style is classic American prep, traditionally English, or whimsically European, you are sure to find the perfect ensemble for your little one amongst our carefully curated selection.

About the Founder: Wildflowers Boutique was founded by Cameron Reitz in 2023. After ten years of teaching and a difficult battle with breast cancer she decided to pursue her daydreams and open a brick-and-mortar children's boutique right in her charming town of Madison, New Jersey. With the support of her family, she opened the doors to Wildflowers Boutique in August 2023. Her desire to open a children's boutique was fueled during her cancer journey as she spent hours perusing photos of her son and daughter and thinking back to easier times. Each sweet outfit she saw sparked instant joy and she knew she wanted to fill her days with the opportunity to help others create similar memories, even in a small way.

About the Name: When Cameron and Adam discussed names for the boutique, they immediately thought of the many hours Adam spent singing the song Wildflowers by Tom Petty to their children, Coulter Lee and Landon Jennings. Both the song and the flora perfectly embody the freedom, chaos, innocence, and beauty of childhood.